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St John's Wood is the first site of the Bread Shop. Opened in 1999, the St John's Wood branch blends in perfectly in this small yet busy, residential community. The customers have adopted the shop as their local bakery in the exact
way it was intended. With other independent shops and restaurants, there is a real
sense of a village atmosphere in this beautiful area of North West London. Stocking
the wide range of breads, rolls, and pastries, customers here have learnt that buying
fresh bread is part of a daily pleasure.